Blue Valley - Ecommerce and Order Management Software
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Blue Valley is a London based
Florist, ranging from ready made bouquets, Plants and also provides
its own event management team. After four years of trading, the company’s
co-founder, Mr Sinvani, wanted to create an eCommerce website that would
allow its customers to place orders and access detailed catalogue information.
Requirements
- Total re-design of website structure
- New look interface
- eCommerce website must compliment existing sales channels
- Order management system that would enable staff to quickly process
orders and handle customer enquiries
- Create new products on the website
- Provide online self service account creation and management for
customers
- Content rich product previews of publications
- Product promotion facility
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| The Blue Valley website contains a number
of eCommerce features:
- Account Builder - Before they can buy items from the site the
user must set -up an account. This enables them to save and track
their orders incase they wish to browse elsewhere and return to
the site. It also allows Blue Valley to administer orders through
the web, providing them with detailed transaction, stock and customer
information.
- Product Display - The site has an easy to use browser interface
allowing users to access an array of catalogue specific information,
such as multiple thumbnail pictures and details of product.
- Newsletter - The newsletter allows customers to sign up to on-site.
This provides information about forthcoming publications and special
offers.
- Branding - Special attention has also been taken to ensure that
the ‘look and feel’ of the site is not only evocative
of Blue Valley brand image but also appeals to wide customer base.
The ROI
Since launch in October 2002, the website has doubled
the Return On Investment and took its first order within 30 minutes
of launch. The site has gained over 1249 registered customers from all
over the world and as of 23/08/2005, has attracted over 145,000 visits.
Why not take a look at Blue Valley
and click here to let us know what
you think? |
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