Medi Connect Recruitment - Content Management System and Marketing Strategy

The Objective

Medi Connect Recruitment (MCR) were need of a marketing solution to help promote and introduce a new online presence.

Medi Connect Recruitment requested a cutting edge marketing solution.

Medi Connect Recruitment wanted to offer potential clients an online catalogue of job listings.

The Opportunity

Medi Connect Recruitment has the opportunity to put a cutting edge multi-functional website in front of prospective clients. The goals of multimedia-marketing:

Advertise jobs available

Attract customers to web site.

Reduce cost of marketing.

Incorporate more product information and virtual imagery then previously possible using employees/clients to upload information.

The Solution

Digital Broadcasters was chosen for there specialist service in Internet marketing and re-vamp solutions, creating a full and easy to manage MySql/PHP database driven web site. Giving MCR the flexibility to add and delete products, news items and special offers as and when needed.

The web site includes sophisticated technology and a clean design with custom i-candy and graphic design.

Benefits

MCR realised the following benefits provided by this project

The user now can view information they need fast and effectively.

Worldwide clientele

More frequent customer requests

Reduce printing, postage and bulky mailers costs

Increased visibility

Increased your response rates

Increased brand awareness

Combined existing marketing material.

Improved customer service

Increasing the leverage of the existing marketing campaigns gave us the incentive to track where money was spent. It was made apparent that print was now becoming redundant, brochures are frequently tossed in the trash, branded sites are more likely to be kept and emailed around.

Features

The products and services provided by Digital Broadcasters used in this project included many useful and innovative features.

Content Management System - Sophisticated technology was used when creating a password protected administration panel giving full access to the web site administration section. MCR can now change jobs, pricing articles, special offers and client’s details on the site instantaneously.

Branding - Digital Broadcasters created a custom graphic background of there choice to match the current look and feel. Look good when you target your customers and users will talk about your site. No better advertising then word of mouth.

User Controllable - Our sites are designed for ease of use. Visual feedback on buttons, click-able text and navigation schemes are consistent throughout the site.

Installation of technology - Provide good and easy to use technology and customers will return.

Contact Follow up - Keep track of clients and send out automated thank you for your interest letters instantaneously re-assuring a better customer and client relationship. Not just the invoice!

Why not take a look at Vi Properties and click here to let us know what you think?

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