Adler Bank - Marketing Stategy, Communications and Software Development |
Adler Bank has chosen Digital Broadcasters
to create a professional branding campaign for a new product called
Cash Ex Cards. Combining the brand development and marketing strategy,
DB also won the contract to build a card distribution software where
Adler Bank administrators can interact with Retailers, Distributors
and the end users. The target consumer are tourists working and living
abroad from there country. Customers send money from one country to
the other via means of a scratch card available on the high street.
The database links to an exchange rate and commission adjuster. The Cash Ex Cards branding needed to be clear consistent and easy to use. Marketing material such as Information packs, Flyers, Bill Boards and Press pack are an integral part in creaing the brand awareness for this new concept. |
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| Card Distribution Software User Management and Database Development The website acts as central point for users, distributors and retailers to manage Cash Ex Cards services i.e. stock control, online registration, stats etc. This is monitored and managed through an administrator/account manager for Cash Ex Cards. Here is a list of main features and services to be built. Stock Control Management - Cash Ex Cards cards are purchased and automatically deducted within its retailer or distributors stock count - also showing availability / quantity type. When cards are low or out of stock an alert screen pops-up prompting a re-order. The transactions can be sorted by date, sold, card size, shop, retailer and distributor. The user then has the option to deposit money automatically confirming a new order being placed and account debited. Security Settings - Each user is given a security level in which they can enter the site. Permission to access restricted files / data is determined via the administrator. Security feature – Some of the features include; session time outs, number of allowed username and password attempts. Cash Ex Cards Card Log- Here the user is able to see exactly what progression data has entered .i.e. if a card has been bought, registered and if the card is still in use. The Cash Ex Cards Card data log enables an admin or account personnel to monitor the card and the client. Once a reseller has sold the card a reseller has must dept the money immediately. Analytic Data Tools Why not take a look at Cashexcards and click here to let us know what you think? |
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