City Tour TV - Brand Strategy |
City Tour TV is a unique TV channel
that plays in London hotels, offering an informative overview of London
and its attractions for the tourist market. City Tours objective was
to implement an accessible and user-friendly website which highlighted
what it could offer potential clients and included extracts from the
TV channel itself.
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| After extensive interactive testing, the fully operative
site was launched in 2004 boasting a range of features, such as a downloadable
preview of the channel, a summary of all the main programme sections,
animated charts relaying the spending habits of tourists in the capital
and a mechanism for data collection.
Why not take a look at City
Tour TV and click here to let
us know what you think? |
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