Digital Talk - Ecommerce Design and Marketing Strategy

Digital Talk approached Digital Broadcasters in need of a website revamp introducing a better user experience when purchasing a Mobile Phone and Contract

• Digital Talk needed to offer clients their products and contracts instantaneously via the Internet utilizing a bespoke reputation creating a one-stop shop when ordering through the website.

Key Objectives

• Gain market share
• Attract more customers to website
• State of the art professionalism
• Reduce cost of marketing
• Online ordering
• Improve image of the company
• A User-Friendly environment

The Solution

• Create a full and easy to manage database driven website. Allowing the flexibility to add and delete products (news items, special offers, products and prices) when needed and from any location.
• This web site will include sophisticated technology and a Clean Design, Custom Background and Stunning Graphics (eye candy).
• The site will also include an online ordering service for clients.

System Overview.

Home/Splash Page - This page required a main site redesign introducing a new logo while keeping the company 'look and feel'. It was essential that this section attracts the user, as this is the front cover and represents a virtual shop front.

Content Management System - Secure technology is used when creating a password protected administration panel allowing access to the web site. An administrator can change, news items, images, special offers, products, P+P and prices instantaneously. Updating the stock control is easy from the CMS on the website administration panel

Special Offers -This link provides current offers, special packages and discount prices for existing services and new customers.

Product and Contract - After viewing a phone and its description the user has the option to select the product with optional contracts.

Order page - Here the monetary transaction between the client and Digital Talk is processed. The user will enter their details and order the service they require online with a Debit /Credit Card integrated service.

Confirmation Page - The page is only be created if the client has ordered a product and has been authorised. It contains the product information, reference number and a confirmation email for the client.

E Zine - Emails can be sent via the E-Zine notifying customers of new offers or special deals currently in stock.

Auto download and Print orders – Once an order has been processed a confirmation of order and a delivery address label is printed.

Credit/Debit Card Integration – This aspect of the project will allow clientele to order online. After any transaction the system will automatically send a confirmation E-mail back to the user. This will allow the client to recognize that the transaction has been processed

Why not take a look at Digital Talk and click here to let us know what you think?