Snap Showcase:
The New York Deli - Communications and Brand Development |
London's New York Deli is situated in the heart of London in Great Chapel Street, just off Oxford Street. One can enjoy Kosher, delicious deli, food right in London. It's a bright bustling restaurant/deli reminiscent of the New York delis so popular in the 1930s. Objective |
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| Solution At Digital Broadcasters when it comes to brand development, we take a comprehensive view. Far more than logo, name or slogan, a brand symbolises the soul of a company and gets expressed in every action by every employee. The submission of The New York Deli corporate I.D. grew and gained energy. With the logo and colour schemes approved, we addressed the core corporate touchpoints first. These include:
With The New York Deli positioned as an identity brand, Digital Broadcastera delivered key messages, the corporate brand language and imagery. From there, we created templates for the company’s collateral such as:
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