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The Conservative - Online Interactive Gaming

In the run up to the 2005 general election, the Conservative party wanted to harness the power of internet marketing by creating a viral mechanic to compliment the rest of their national campaign. Their brief was for something young, colourful and fun with a political twist.

After some consultation, we came up with a viral game that featured a fast paced scramble to silence avatars of Tony Blair and his ‘cronies’, relaying one of the major Conservative campaign slogans (“No More Lies”) in an informal manner.

Why not take a look at The Conservative Game and click here to let us know what you think?

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