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City Tour TV - Brand Strategy

City Tour TV is a unique TV channel that plays in London hotels, offering an informative overview of London and its attractions for the tourist market. City Tours objective was to implement an accessible and user-friendly website which highlighted what it could offer potential clients and included extracts from the TV channel itself.

After extensive interactive testing, the fully operative site was launched in 2004 boasting a range of features, such as a downloadable preview of the channel, a summary of all the main programme sections, animated charts relaying the spending habits of tourists in the capital and a mechanism for data collection.

Why not take a look at City Tour TV and click here to let us know what you think?

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