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The New York Deli - Communications and Brand Development

London's New York Deli is situated in the heart of London in Great Chapel Street, just off Oxford Street. One can enjoy Kosher, delicious deli, food right in London. It's a bright bustling restaurant/deli reminiscent of the New York delis so popular in the 1930s.

Objective
In early Septermber 2005, The New York Deli ceased all advertising and embarked on finding a new public relations and advertising agency to build upon The New York Deli’s reorganization and newly identified business strategy by developing a new brand, plus unify and renew the company’s look.

Solution
At Digital Broadcasters when it comes to brand development, we take a comprehensive view. Far more than logo, name or slogan, a brand symbolises the soul of a company and gets expressed in every action by every employee. The submission of The New York Deli corporate I.D. grew and gained energy. With the logo and colour schemes approved, we addressed the core corporate touchpoints first.
These include:

Business cards
Letterhead
Compliment Slips
Restaurant Take away Business forms
Signage

With The New York Deli positioned as an identity brand, Digital Broadcastera delivered key messages, the corporate brand language and imagery. From there, we created templates for the company’s collateral such as:

Flyers
Posters
Menus
Website
Advertising Billboards

Why not take a look at The New York Deli and click here to let us know what you think?

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