Event Merchandising - Online E-Commence Website and Stock Management
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Event Merchandising Ltd (EML) have
been firmly established for 20 years as one of Europes leading supplier
of merchandise. During the World Wresting Federation, EML smashed the
record for selling an astonishing one million pounds of promotional
goods in one event.
Event were looking for a company that would allow them to provide
a quality ecommerce service offering merchandise for a range of hi-profile
clients including the London 2012 bid, the X-Factor TV show and Billy
Elliot the musical.
Impressed with the ecommerce system powered by Digital, Event then
went on to purchase an in-house Order Management System (OMS) and
various other small corporate mini sites.
Key projects completed for Event Merchandising Ltd
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The Merchandising Shop – An Online merchandise
shopping gateway
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Event Merchandising– Online corporate information
centre
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Event OMS – In-house order and shop management
system
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The Merchandising Shop website
The Merchandising Shop is Events ecommerce shopping gateway. It provides
access to internal multi-shops and links to other web-shops selling
Event merchandise.
Requirements for ecommerce store
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Innovative and stylish website design
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User friendly shopping environment
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Powerful user interface system allowing each
store to maintain a unique identity with custom options.
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Advanced, Flexible ecommerce framework to support
bespoke stores for key promotions.
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Integration with internal Order Management System
for efficient order processing.
The website contains a number of eCommerce features:
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Mailing list – Customers can request to
join the mailing and telephone lists and keep up-to-date with product
information.
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Multi-store shopping – Customers can add
items from multiple stores to their basket.
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Branding – Each store can be branded with
the theme of the relevant merchandise. A framework supports the
construction of bespoke stores where required.
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Transparency – Event branding can be hidden
from stores when required.
The ROI
Since the launch in 2004 the website Return On Investment has been
returned many times over with thousands of happy customers.
The Event Merchandising website:
The Event merchandising website is Events corporate identity site.
Its purpose is to provide Events corporate clients and partners with
news and information on Events products, activities and promotions.
Requirements for the corporate website:
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Professional and stylish, dynamic website design
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User friendly product and information location
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Integration with ecommerce store
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Linking to existing third party services
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Catalogue of Event products and services
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Promotion of key information
The website contains a number of design features:
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3 in 1 website – Promotes Event corporate
identity, Event merchandise and Event web-shops in one user friendly
website.
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Mailing list – Customers can join the mailing
list and keep up-to-date with product information.
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News system – Dynamic news system catches
the eye and relays key information.
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Catalogue – Internal product catalogue
with search facilities
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Dynamic content – to portray Events key
features and achievements in an eye-catching manor.
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Testimonials – Dynamic testimonials system
portrays client satisfaction
The ROI
Since the launch in 2005 the website has facilitated increased sales
and improved information relaying.
The Order Management System (OMS)
Due to the success of The Merchandising Shop and the inundation of
orders that followed Event required an improved Order Management System
to integrate with the ecommerce store.
Requirements for the order processing system
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Multi-platform system – must work on Windows
and Mac computers
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Multi-user support – Centralised user administration
and user activity tracking
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Integrated stock management system
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User friendly interface
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Multi-step order processing system – track
each orders process through multiple departments.
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Powerful search facilities to locate data
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Flexible reporting system
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Integrated documents and email system
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Fault tolerance and scalability
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Support for multiple warehouses and suppliers
including stock ordering
The system contains a number of key features:
- Built in live Credit card processing system
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Web orders are downloaded transparently
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Stock levels are updated automatically
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Local and web stock is integrated and centrally
managed
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Multi-level notes system allows notes to be allocated
to any item in the system
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Integration between Clients, orders and documents
for ease of use
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Scalable and flexible system to support additional
development
The ROI
Since the launch in 2005 the OMS system has successfully processed
thousands of customer orders improving efficiency and reducing order
fulfillment overheads.
Why not take a look at Event
Merchandising and click here
to let us know what you think?
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