Digital Broadcasters weekly news e06

We welcome you back to another exciting edition of our weekly news. And this time, we entail news related to the triumph of the Indian team in the cricket world cup, good news for online advertisers and it’s out reach capabilities on all platforms; specifically with social networking environments. A great victory for India and a well deserved one; what with 23 years gone by chasing the dream, India finally grabbed the cricket world cup! Kudos! The team had its sight set on the same with a burning fire in their hearts, as it was the last world cup for the cricket legend Sachin Tendulkar. Due to this, the team had dedicated itself for the win and wanted to be the ones to enjoy the spoils. A heart felt congratulations to the team and the country from all of us at the London digital agency as we had one hell of an entertaining day cheering the boys in blue! Good news for the online advertising fraternity as reports suggest that it has now smashed through the £4 billion barrier meaning that it now accounts for over a quarter of the advertising expenses splurged in the UK. A staggering 12.8% increase has been analysed for online advertising in the year 2010; a growth rate of phenomenal increase from 2009, three times more to be precise. Conversely, a massive growth opportunity for online advertising arose from social network platforms which saw an unparalleled increase of almost 200%. Social networking giant Facebook offer a Pay Per Click option which is centred around the unique information contextual to their users and also endorse Facebook ‘Deals’ and sponsored page posts; all of which have established themselves as a fruitful way of promoting big brands. Nonetheless, these methods have now initiated SME’s to take hold of these prospects as well. However, Facebook has not been the only one to implement the usage of these advertising channels. Twitter offers sponsored tweets, promoted trends and promoted accounts; and these techniques can be attributed to gaining enhanced broadcasting capabilities on the ever expanding micro-blogging website. Others social advertising mediums include YouTube, which is quite popular for its spectrum of viral campaigns and has in current times, acted as an advertising hub to endorse videos, banners, mobile apps and the likes of such. Furthermore, video advertising also saw an increase of two fold in 2010. Alternatively, traditional advertising methods such as print, radio and outdoor are recuperating from their ill scenario during this economic downturn whilst TV expenditures also seem to be rising as against last year. But in all honesty, it seems a little bleak that the traditional channels would be able to exuberate the kind of returns that online advertising portrays ever again with stats suggesting that the online spend proportion would continue growth all through 2011. Thats all for this week. Tune in again next week for more of our on goings and other news on technological advancements.

MySpace Now 10 Million Users Less in Just a Month

MySpace recently lost 10 million unique users. All of these staggering numbers fell in just a month’s time at the commencement of this year according to new figures. This sheer descend has been attributed to another round of extreme redundancies at the start of 2011 further quantified by the expansion of Facebook, which now sustains 30 million registered users in the UK alone. In a report presented by comScore, their statistics suggest that MySpace lost 10 million unique users in between January and February of this year thereby lowering their total from 73 million to 63 million in a time span of four weeks. At round about the same time in the year gone by, when site initiated the first in a set of massive relaunches, MySpace enticed a total of 95 million unique users. Mother company News Corporation still hopes to make a sale of the sick social networking platform that initially had hopes to revive the same via streaming services, MySpace Music and its rather refreshed focus on entertainment related content. At the commencement of this year, MySpace chief executive made an announcement about 500 staff members being made redundant whilst also cutting down on international operation to do away with staff. The site is a subsidiary of News Corporation and has been pushed away from the grid due to Facebook in the last two years. Moreover, due to the major round of redundancies initiated last year, which saw the US manpower reduced by 400 jobs, thereby getting the total to 1,000 and furthermore, international operations also reduced from 450 to 150, these have nonetheless not been able to cover up the large financial losses; thus further cost cutting. In the words of a senior digital executive while speaking to The Telegraph he said, “MySpace lost $100 million in the first quarter last year. To get it back on track is going to require a massive investment – one which News Corporation it not prepared to make. It has many other priorities to put its money into. So instead, it needs to keep taking costs out of the business while it's still in its hands.” In the month of November 2010, Jones declared to The Telegraph, that MySpace had completed its vision of being a social network and also stepped back from being a direct rival to Facebook. And in the words of Jones: “MySpace is a not a social network anymore. It is now a social entertainment destination.” The ill struck site saw its UK audience being cut to a half at about 3.3 million monthly visitors, reports of which were presented in July 2010. Therefore, the company is now in all hopes of rekindled triumph with their return to its original music and content roots. Further on, Chase Carey, Chief Operating Officer of News Corporation said that a sale or even mergers, with the internet giants like Yahoo or AOL were a handful of considerations being scrutinised. He added, “There are opportunities here to do 20 things [with MySpace] but that doesn’t mean you’re going to do any of the 20. If there’s something there that makes sense you ought to think about it,” he said. Earlier, Carey was heard saying that the company’s engineers had done a “very good job” at re-sculpting MySpace in a bid to keep at par with then rivals Facebook and Twitter. He added that it would have been quite a daunting task to have tried to sell MySpace before its make over. News Corporation has procured MySpace for $580m (£373m) in 2008. The asset was momentarily valued at $12bn at the time when News Corp had a go at merging the same with Yahoo in 2007.

London web design and UK's leading award winning digital agency

Our Digital Agency has worked with the likes of X Factor, Conservatives, Big Brother, Wikipedia, Britain's Got Talent, Led Zeppelin, Gillian Mckeith and many many more. This is just a few of the names that our award winning website design london company is proud to have helped along the way. We are based in W1 london and call ourselves "creative technologists".  Digital Broadcasters pride ourselves in building stunning marketable web designs including, Local Search, Social, Viral and SEO search engine optimization services with our high-end team of professionals. Our web design company has some of Londons most impressive web designers, programmers and marketers. The key to our successful interactive agency is understanding how important the look and feel of your web design london. Our marketers have created some stunning websites and deployed amazing online campaigns: Our web design company has: One. Won the prestigious IMA award Two. Signed up 750,000 users within 3 weeks Three. 1 billion page visits in 1 month We have worked with large and small companies both equally important in our eye. Independent minded, consummately professional and experts in our field, Digital Broadcasters have been providing our clients with a vast range of website design, online marketing and digital communications. Every point of contact is a chance to extend your business and make an impact. Whatever the project, web design and technology means everything to us.

Digital Broadcasters design and develop websites but prefer to do more

Our Digital Agency Specialises in Website Design & Web 2.0 Development Ecommerce Rich media advertising Conceptual Design Content Management Solutions Online Media and Social Bookmarking. Attract, Engage and Convert, whatever the budget, we love the challenge.

Sohot Bikram Yoga

Here at our London digital agency, we are always thriving to deliver the best communicative value for your money’s worth. And looking for the same came along Sohot Bikram Yoga. Yes, this is the newest addition to our overtly comprehensive client list and we thought we should talk about it. Generically speaking, Sohot Bikram Yoga, as the name suggests, is a Yoga activity centre that provide 90 minutes of strenuous but revitalising yoga sessions that would make your body feel like it has been rejuvenated. The Yoga invariably consists of a sequence of 26 postures that were scientifically designed to systematically and progressively work every muscle, ligament, tendon and joint in your body, moving fresh oxygenated blood round 100% of the body, into each and every organ and fibre, restoring all systems. Another interesting aspect of this service is its speciality with regards to the heating system that is active during the sessions. In the words of Sohot, “The studio is heated to 105°F/41°C to help loosen the joints and improve the elasticity of the muscles, which allows for safer and deeper stretching. It also promotes sweating, resulting in an amazing detoxification.” Well, where we essentially come into the picture is the design element that has been produced by us. The website has been created by our team of designers based in London and in all modesty, the feedback on the same has been ecstatic. Do take a look @ www.sohotbikramyoga.co.uk. Other than giving the website a face lift, our web agency has also provided Sohot bespoke e-commerce services to increase traffic to their web based platform. Do spare a moment and look around our website to better understand the services we could provide you to maximise the potential of your business as well.

Our PR Agency

The way we merge website PR in the marketing mix

At our Web PR Agency, a considerably young company in its growth stages and looking optimistically forward to a thriving business in this ever expanding industry, the wise move to play was to cater to a niche in the PR sector as all our assets and resources could be concentrated to the up – building of potential clients who want to spread their self awareness and its related news. And in all positivism, our small team, a family rather, are people who come from a web related spectrum ranging from IT to web developers to e-marketers to copywriters and of course, the digital PR web wing. Established in 2002, we don’t hold a burden of history behind us, spawning contemporary ideation that flows through our brains, courtesy of the creative juices. With honest and realistic opinions, we do not want to pride ourselves on false hopes, we do what we do, and do those well. On the bright side, the client is the sole beneficiary of this engagement as they are provided a dedicated team of experts all claiming a unified goal, your business awareness and its growth maximisation. Our Web PR Agency indulges in brain storming sessions as a part of casual affairs.  We love to talk and share our thoughts with everyone and sometimes this leads to noteworthy debates and some other times, very remarkably there are ideas that otherwise would not have been presented at all. Even our lunch breaks are filled with worldly things to talk about and mirroring that image, we like to think of ourselves as conversation and awareness builders. In essence, these little characteristics aid in attracting young new recruits to our organisation. Our services The web seems to be the place where everyone is, even if they or their business is non existent physically. This gives birth to a massive virtual market where space is just about infinite but due to its magnitude, getting lost in a clutter is like getting lost in a traffic jam. This is where we can play a pivotal role. Online PR is an elemental part of what we are about. Delivering measurable results is what drives us in targeting influential bloggers, setting up and managing forums or creating online content or developing a social media campaign. Your reputation in the market is probably what provides you your business. Goodwill plays an intrinsic role in creating an appeal to your target audience. Nonetheless, this is not the end of our integrated services. Deploying the latest SEO stratagem, we aim to capitalize on the impact of your online campaign. Our team of small copywriters are able to portray the brightest image of your company on the web due to their genius capability with advanced content writing. At Web PR Agency, we take your deliverable message and propagate this as a story. This includes creating the best quality content for websites, search engine optimisation strategy, online coverage, forum and blogs, social media and Twitter. As good as we are with our content, we do equally well with design facets also inclusive of video development making sure the content and design elements work in sync. As providing top quality, well incorporated content is prime, continuous in – house training and development is provided to everyone to keep at the top of global events and implement online programmes. Online communication can be considered a massive prospect but at the same time includes substantial challenges. However, the attributes of the services remain the same as those in conventional PR methods as below: Strategy and planning Brand auditing is a crucial part of any company’s code. Using an intellect mix of research methodologies, we help our clients audit their company and recommend the key dominators they need to attain. Some clients may also require replaced and/or enhanced marketing communications in digital and social media channels for which, we would gladly help them think and implement the same. Another angle to look at that we feel holds substance is the tone – of – voice of the company and the tone – of – voice that should be applied online as a change can indicate the difference between staying at the top or not. Audience segmentation Confused about where your target audience lies within this virtual space of incalculable information? With billions of blogs and tweets out there, making sure your message reaches the people stimulated about the same should be your only concern. And for your concerns well – being, the latest search, aggregation and ranking tools amalgamated with our dexterity in accumulating a database of blogs and sites that matter are put into play. Monitor Monitoring cannot be generalised. Each client’s requirements differ and thus the need for customisation arises. There are clients that want, say their top 10 blogs monitored in detail, while others may want to track their news feeds on different social networks while others still may want to monitor issues related to a specific campaign or project. Whatever the prerequisite, at Web PR Agency our brilliantly built tools will provide you tailor made solutions from simple dashboards to sophisticated social media monitoring services with built in translation, assessment and reporting capabilities. Engagement Developing social media and blog related strategies, policies and processes and running the same on the clients behalf is a part of what we refer to as engagement. Engaging in social media campaigns that range from recruitment projects to product review optimisation and online surveys, is the chunk of the tailored services pie. Nonetheless, as requirements vary, so do our services, some of which include:

• Blog creation and support
• Blog and social media relations
• Creation, management and exploitation of web events
• Generation of shareable content – video, audio, pictures, presentation

Content Due to our prized in - house talent, creation of websites, social media applications and video services are all available to you under the same spectrum. Providing a stable income to our employees adds pace, flexibility and better value. In the past year of commencement, the following have been created and updated:

• Micro-sites
• Video and podcasts
• Blogs
• Facebook applications
• LinkedIn, YouTube and Twitter channels
• Not only do we have the technical knowledge to create these but our brand knowledge ensures we are communicating consistently and effectively across media for our clients.

Measure Using social media effectively facilitates much needed customer interaction and helps create ROI (Return on Investment). Our measurement and analytic tools can monitor:

• Awareness
• Favourability
• Influence
• ‘Stickability’ of content

Digital Ecommerce used at EMA

The famous MTV European music awards were proud user's of the Digital merchandise platform selling  T-shirts, keyrings, hoodies and much more! Get the official 2010 MTV EMA gear right now from our EMA Store.

Web Design Company

Stripped Bare- The Windmill International

The websitehas been previously developed in flash, although using great imagery and stunning visuals the site was simply not google friendly. Digital were asked to redesign the site but maintain the strong aesthetic and erotic feel of the site without compromising its class. The brief further involved adding video capability and a blog in order to continually update content. Thus,  fours weeks and 20 complimentary passes later (to research the history and foundation of the converted theater), we arrived at our end product. A beautifully crafted yet simple design encapsulating the atmosphere of the Windmill International. We were pleased to deliver a great piece of work for a small budget and in little time thanks to our creative and development teams. Please have a  look at the site and let us know what you think . We, after all, need our ego stroked every now and again. http://www.windmillinternational.com

Sales, Loyalty and Conversion

Well, these three terms labelled above are meant to provide the reader, which at this moment is you, to understand our perspective on what we have to offer with regards to the above. So, to further simplify the outcome of the same, lets talk about all of them independently. Sales, for any given business, is a bare essential objective. The angle we look at it from pertains to the web aspect. Sales on the interent now seems to be a harder task than it ever was and from the looks of it is not getting any easier. With millions of websites and probably hundreds that would provide the customer the same products or services which you may engage in, standing out of the crowd may be a tedious task. Provisions of technical knowledge based on SEO, PPC and CMS and the likes of such are considered paramount. Digital Broadcasters London can aid with same as we proudly hold deep knowledge based on these technical jargons. Our specialised team would surely be able to make sure your company's name pops up atleast in the top 5 on any search engine and we mean any !  Come to us, we know how to sell your website. In terms of loyalty, all the projects we take on are of equal significance to us. The cost of the project does not matter to us as much as customer satisfaction. We provide a hundred percent to all of our assignments, a hundred and ten if you may and to show you the results of unbiased work, do take a look at our portfolio. We will go the extra mile so that you don't have to. Conversions are played at different levels for different projects. For some, it may just mean for us to reach the targeted goals of the client while in other cases, the aim of monetizing one's brand may be the prime objective. Whatever your fancy, we have the service. For your contentment, we do have proven results of people who came to the website and have been successfully converted into their wishes. Peep around the website for our work and you'll get the idea.

We were hear from the start - eCommerce Design

The Big Brother store was designed and developed by our web team with visits on an increase every day due to a strategically thought out design, allowing the easy purchase of products complimented with a great look and feel.   Once again, this website use’s our  own bespoke Ecommerce designed platform that’s a complete dream to work with, not only for designers but also the staff that help run the fulfillment. Here are some of the clients using our backend technology A-ha, Aidan Davis, Ant and Dec, Ariel Mini Tennis, BBOY, Ben Hur Live, Big Brother, Billy Elliot,,Britain’s Got Talent, Cage Rage, Celebrity Big Brother 2010, Chakula Soul, Chippendales shop, Dirty Dancing, Diversity, Duke Of Essex, English National Ballet, Flairmotion, Frank Skinner Stand Up, Fruity Faces, Gadget Show, Giraffe Shop, Gladiators, Greenway, Holly oaks, Imelda May, Jeff Beck, Jerry Springer The Opera, Jingle Bell Ball, Joe Calzaghe, Katherine Jenkins, Lee Nelson, Live Earth, Liverpool Sound, Mint Polo, Missing Andy, MTV EMA 2010, Must Be The Music, My Chemical Romance, Mysti, Northern Ballet Theatre, Notting Hill Carnival, Party Poker, Pavarotti Tribute, Red Hot Chilli Peppers, Rockwell Shop, Roundhouse, SCI FI channel, Shed Simove, Sherlock Holmes, Smirnoff, Star Trac, Stavros Flatley, Susan Boyle, T4OnTheBeach, Team Extreme, The London Paper, TNA Euro store, Toxic Funk Berry, Viva La Diva, X Factor and Xmas Hats Our great track record for developing successful website design and ecommerce platforms is unrivaled. Our offline retail experts help the experience back-end within the fulfilment side. We work with both designers and developers to become the ecommerce specialist your company needs. Working with us means ensures a tailorod a solution specifically for you. Problem solving simply does not work in a one size fits all eCommerce service, our clients rely on clever tools and attention to details to get the best ROI. For more information on how our Digital agency can help with your project, or talk about another web design company; find out more on bespoke eCommerce by contacting us on email sales@dbnm.co.uk or pick up the phone and dial 020 7477 2269

Website Design London, E-Blast designing and mail sendouts

New album launch - online marketing circa of 250,000 opt-in's. Click through rate=3%, ROI=40

This is what we can do. The proof is in the pudding. We would love to work with you and at the end of this page you can see an example of the work we have created, coded and sent out on the behalf of some really cool customers. Some of our clients are more than capable of creating these means to communicate and enticing the users interest in their products or services.  This is a really good way to get satisfaction that you have created a master artwork. We advice sending daily, weekly or monthly based ones but you must eBlast one way or another. Look through our website where you will find some really interesting ways to capture data. If you would like a means to communicate with those interested in your services or products, creating an eBlast is a great way to accomplish your mission. So here we go on how to create an eBlast Things You'll Need: 1.There are a few websites that will allow you to sign up for an email blast allowing you to create and do the send. A few good ones to look out for is Constant Contact, iContact and our favourite when we are not using our own tailored software is MailChimp . 2. Open the program and choose an eBlast template. 3.Enter the copy that you would like to electronically send to the readers of your eBlast. At Digital we would advice including information such as latest news, up-coming events and a questionnaire. 4. Insert the images into your eBlast to create stimulation visualization. 5. Save the eBlast design when  finished. 6. Test a message by sending the eBlast to yourself ensuring that it looks the way you want it to, check before sending it to other individuals. 7. Import the list of all of email's you want to send the eBlast to. Only send eBlast's to individuals who have given you their permission and have actually opted in to recieve newsletters about your company or organization. 8.Click Send and off you go. Your eBlast is on its way. Before closing, make sure  you schedule it to be sent for a future time and date.

Power To The People

Blogs are now part of everyday life. Top blogs are trusted information sources as well as authoritative review and opinion sites. A company blog is a great way to gauge customer reaction to new products or services. A well-written, well-promoted blog can be a way to promote products and services widely and that too, at a very low costs. The word “blog” is short for web log, and describes a website that is an ongoing diary. Personal blogs contain thoughts and comments of individuals, while corporate blogs can be used to promote text, images, video and links. Blog entries show up in reverse-chronological order (latest first). Blogs tend to be concentrated around one topic or concept, and they encourage readers to comment on the blog contents, thus encouraging the development of a social network around a product or service. Blogs have been around for about a decade, and though they aren’t new, they are integral to a business’s web 2.0 strategy. How can Digitalbroadcasters Blogs Help your Company? Blogs are great tools for raising issues, announcing new information, and getting feedback. Individuals have known the power of blogs to build communities for years, and now businesses are getting in on it as well. Business blogs almost always have to be more strict about content and form than individual blogs, but they are still a great way of getting honest feedback from interested parties. Digitalbroadcasters can advise your company and help you establish blogs and map out a blog strategy so that you can get your information out to as big a readership as possible but still maintain control over the content. Some companies use Facebook as their blog platform, and this can work out well because Facebook makes it easy to incorporate images, videos, and text into a Facebook page. There are over 100 million active users of Facebook, and it is the fourth most trafficked website according to ComScore. There are 6 million active Facebok groups and users speak more than 20 languages. Even if you choose another platform for your blog, having a Facebook account is a good idea for the sheer numbers that it reaches.

A-HA sales increase with Merchandise eCommerce

The Aha store visits increase every day due to a strategically thought out design, allowing the easy purchase of products complimented with a great look and feel.  Digital Broadcasters has built something a little different using the same style guide as the new tour graphics. Once again, this website use's our own bespoke eCommerce platform that's a complete dream to work with, not only for designers but also the staff that help run the day to day business. Here are some of the clients using our backend technology A-ha, Aidan Davis, Ant and Dec, Ariel Mini Tennis, BBOY, Ben Hur Live, Big Brother, Billy Elliot,,Britain’s Got Talent, Cage Rage, Celebrity Big Brother 2010, Chakula Soul, Chippendales shop, Dirty Dancing, Diversity, Duke Of Essex, English National Ballet, Flairmotion, Frank Skinner Stand Up, Fruity Faces, Gadget Show, Giraffe Shop, Gladiators, Greenway, Holly oaks, Imelda May, Jeff Beck, Jerry Springer The Opera, Jingle Bell Ball, Joe Calzaghe, Katherine Jenkins, Lee Nelson, Live Earth, Liverpool Sound, Mint Polo, Missing Andy, MTV EMA 2010, Must Be The Music, My Chemical Romance, Mysti, Northern Ballet Theatre, Notting Hill Carnival, Party Poker, Pavarotti Tribute, Red Hot Chilli Peppers, Rockwell Shop, Roundhouse, SCI FI channel, Shed Simove, Sherlock Holmes, Smirnoff, Star Trac, Stavros Flatley, Susan Boyle, T4OnTheBeach, Team Extreme, The London Paper, TNA Euro store, Toxic Funk Berry, Viva La Diva, X Factor and Xmas Hats This proves our great track record for developing successful website design and ecommerce platforms. Our offline retail experts help the experience back-end within the fulfilment side. We work with both developers and designers to become the ecommerce specialist your company needs. Working with us means you allow us to tailor a solution specifically for you. Problem solving simply does not work in a one size fits all eCommerce service, our clients rely on clever tools and attention to details to get the best ROI. Clever implementation of techniques such as: User tracking Usability planning Seasonal promotions Shopping cart facilities and full store management For more information on how we can help you with your Ecommerce website or to find out more on  Ecommerce solutions you can contact us by email sales@dbnm.co.uk alternatively telephone 020 7477 2269.

Web design2

• Professional website design
• Control Management systems so you can change your website design
• Change images on your website via our online easy editing system
• Flash Design
• Search engine optimisation SEO
• Google Search Engine Marketing Specialists
• Fantastic images for all our website design are available from our vast range of stock photography
• Web Explorer and Firefox compatibility
• Experienced Web Designers since 1996
• Ecommerce Web Design
• Logo Designers, Graphic Designers and Branding

There are many companies claiming to be Web Designers but who do you trust? The difference with us is clear. We have been in business since 1996 creating stunning website designs for over a thousand companies.We are leaders in website design and ecommerce design and are growing fast employing an average of 2 new web designers in every calendar month. Why not contact us on 0845 458 0555 to discuss our web design agency or to talk about any other web design company. We know the industry well, and will be happy to advise you on what will work and what will not for web design.