VI Properties
Content Management Solution and Marketing Strategy
A realtor in London, already had a website, but needed a revamp with features involving programming property listings, and including a Content Management System. VI properties was already knowledgeable in sales and marketing, but needed a mechanism for tracking visitors, getting contact information, and closing sales. A management system for listings and testimonials was a start, but it was decided that displaying a range of properties to let and for sale would attract more potential clients.
A custom interface required each user to register, which triggers an email to the site owner. Each new search also triggers a system email to the site owner, so before he calls them, he knows where they live, the area and price range they are looking at, and any changes they have made to their search criteria.
Properties are listed on the website using the online office administration system entirely based on the powerful Real Estate Listing. The website has been designed in such a way that provides a user-friendly navigation and property search interface. Visitors can easily locate a property of their interest and can always return the next day to search for any newly-added properties.
Features include:
- Home listings, with pictures, descriptions, prices
- Client testimonials, with pictures
- Database searches (where available)
- User tracking
- Contact forms
- Advanced metrics system to track hits, referrers, keywords, path tracking
- Multiple email accounts
- Content Management System for uploading images, adding/deleting/editing records
- Backend database
- All sites are turn-key, ready to run
The website is available for you to view at www.viproperties.co.uk
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Our Digital Agency has worked with the likes of X Factor, Conservatives, Big Brother, Wikipedia, Britain's Got Talent, Led Zeppelin, Gillian Mckeith and many many more. This is just a few of the names that our award winning 
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Some of our clients are more than capable of creating these means to communicate and enticing the users interest in their products or services. This is a really good way to get satisfaction that you have created a master artwork. We advice sending daily, weekly or monthly based ones but you must eBlast one way or another. Look through our website where you will find some really interesting ways to capture data. If you would like a means to communicate with those interested in your services or products, creating an eBlast is a great way to accomplish your mission.
So here we go on how to create an eBlast
Things You'll Need:
1.There are a few websites that will allow you to sign up for an email blast allowing you to create and do the send. A few good ones to look out for is Constant Contact, iContact and our favourite when we are not using our own tailored software is MailChimp .
2. Open the program and choose an eBlast template.
3.Enter the copy that you would like to electronically send to the readers of your eBlast. At Digital we would advice including information such as latest news, up-coming events and a questionnaire.
4. Insert the images into your eBlast to create stimulation visualization.
5. Save the eBlast design when finished.
6. Test a message by sending the eBlast to yourself ensuring that it looks the way you want it to, check before sending it to other individuals.
7. Import the list of all of email's you want to send the eBlast to. Only send eBlast's to individuals who have given you their permission and have actually opted in to recieve newsletters about your company or organization.
8.Click Send and off you go. Your eBlast is on its way. Before closing, make sure you schedule it to be sent for a future time and date. 
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