Controlling the flow
Custom content
Usually changing a viral is not an option once it has been released into the wild – it’s impossible to track down all the copies and replace them with new ones. Handily, our management system allows you to adjust your viral using our web management panel, instantly updating all of the copies of the file wherever they are on the web.
Possibilities of the system
Some of the things that are possible include:
- Activating ‘sleeper’ adverts once your viral has reached a certain level of penetration
- Tweaking game difficulty based on user feedback
- Altering dynamic messages in a series of banner adverts halfway through a campaign
- Activating new features in the game after a certain period of time has passed
- Changing external links and text in an established game to promote a new product or website
- Revealing secret content in the game to coincide with the launch of an additional campaign in other media
Making new friends
Gathering information on potential customers is often one of the main objectives
of a viral campaign. Our viral system allows for data capture wherever your
content is being used in the world, storing users email addresses with details
of their game session. You can log into the system and email your users, or
simply download the database for your own use.
Introduction
to Viral
Virals
that generate business
Planting
the Viral Seed
Spreading
the Viral Love
Keeping
tabs on your Viral Content
Other Links
Example
of Viral
Macromedia
Flash™ Viral game
Overview
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