An Introduction to Viral

Viral marketing refers to the act of stimulating the voluntary spread of a marketing message from one person to one or more others, creating the potential for exponential growth in the messages exposure and influence.

The word ‘viral’ refers to the way content spreads directly from one person to another through personal contact – just like a traditional virus.

Building Virals that generate business Planting the Viral Seed Spreading the Viral Love Keeping tabs on your Viral Content Controlling the Flow

Why is it Viral Gaming effective?

People today are suffering from information overload. A copy of the New York
Times contains more information than the average 17th Century person would have
seen in a lifetime. More data has been produced in the past 3 decades than in
the past 5,000 years. Advertising experts estimate that consumers are exposed
to more than fifteen hundred ads every day.

Cutting through this mass of information and reaching people with your message
can often seem like an impossible task. People have learned to phase out or
to gloss over adverts in their daily life – they just take no notice anymore.

Viral marketing succeeds where traditional marketing fails because the message
the consumer receives is a personal one from a source they trust. People are
far more open to recommendations and endorsements from their friends than they
are from media. A viral message is more personal and interactive than the all
encompassing global message of a traditional ad campaign. Carefully thought-out
content can grab and hold the undivided attention of your audience for a few
minutes or more, a fantastic opportunity to make your point.

How can it benefit my business?

Viral marketing is characterized by being economical, immediate and direct.
A well designed viral can benefit any type of business in many ways and provide
access to millions of potential clients with a relatively small budget, allowing
them to interact with your brand in a personal setting. Some of the possibilities
include:

1. Build or enhance brand awareness, reputation and image
2. Communicate a message in a way that is easy to take in
3. Generate massive publicity for new product releases
4. Create genuine website links and skyrocket your search rankings
5. Gather data and contact details of thousands of potential customers

Other Links

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For more information on how Digital Broadcasters can help with your project, or talk about another web design company; find out more on Viral Marketing solutions by contacting us on email sales@dbnm.co.uk or pick up the phone and dial 020 7477 2269.